Potential Advocacy Action Steps

Broad-based Effort:
• Generate awareness through ongoing media effort, o-eds, letters to the editor, radio interviews, etc.
• Create a slogan (create a curiosity), ex: bumper sticker
• Host a large event that draws attention from diverse groups
• Seek media training
• Create a campaign to bring attention to Arts Education Month in March
• Develop a countywide strategic plan for building and sustaining arts education


Targeted to Diverse Stakeholders:
• Support the efforts of organizations currently involved in education, i.e., the Innovation Council, United Way of the Wine Country, SR Chamber
• Create advocacy talking points for community arts providers to share at the beginning of every performance
• Create localized advocacy toolkits for the different sectors: parents (PTA’s, PTO’s, etc.), school boards, arts providers, students
• Host an all day event – bring together stakeholders, what is the role of art education in Sonoma County. Future search conference.
o Educational piece –
o What can we do as a community – moving towards action plan
• Get the message out to: Businesses, Board of Realtors, SR Chamber, etc.


Targeted to Educational System:
• Find artists for community arts projects with students
• Develop an overarching arts theme for the year
• Present to Superintendents
• Use countywide PTA to promote arts ed message
• Build community support with those who hold the decision makers accountable, like parents, etc.
• Provide teachers with information about arts education resources currently available in Sonoma County