We had an engaging, productive gathering of Arts Advocates last week, and came to strong consensus around our message.
We realized that a slogan that is recognizable and can inspire both a personal and community-wide responsibility would have the greatest impact. Our goal is to create collateral material (post cards, bumper stickers, magnets, bookmarks, etc.) bearing our slogan, that we could then use to take our message out.
A lively brainstorming session brought forth this idea - the slogan is presented in a series known as "Get smART." The series would vary based on the lead-in word. Something like this ...
Success.
Get smART
Overcome.
Get smART
Engage.
Get smART
Other lead in words that were generated include: Achieve. Learn. Future. Community. Confidence. Culture. 21st Century.
Along with the slogan we will present evidence-based impacts of arts education, such as success in school, success in life, economic impact & health of communities, work force skills, etc.
Here's where your input is requested:
Please give feedback around your initial response to the slogan
Please provide any evidence-based impacts of arts education
Please let me know if you know of a graphic designer who could work on this project.
Wednesday, October 21, 2009
Subscribe to:
Comments (Atom)